Tuesday 12 February 2013

Sports Tourism

Definition:  travelling to and staying in places outside their usual environment for not more than one consecutive year for leisure, business and other purposes; all of which are related to sport.

Since the late 1980s, sports tourism has become increasingly popular. Events such as rugby, Olympics, Commonwealth games, Asian Games and football World Cups have enabled specialist travel companies to gain official ticket allocation and then sell them in packages that include flights, hotels and excursions.

The focus on sport and spreading knowledge on the subject, especially more so recently, lead to the increase in the sport tourism. Most notably, the international event such as the Olympics caused a shift in focus in the audience who now realize the variety of sports that exist in the world. In the United States, one of the most popular sports that usually are focused on was Football. This popularity was increased through major events like the World Cups. In Asian countries, the numerous football events also increased the popularity of football. But, it was the Olympics that brought together the different sports that lead to the increase in sport tourism. The drastic interest increase in sports in general and not just one sport caught the attention of travel companies, who then began to sell flights in packages.

Example: in the recent London 2012 Olympic games an all-time monthly record was set in August of £2.38 billion in tourism revenue - average spending of over £1,000 per second. The typical visitor who attended at least one Olympic event spent twice as much as someone who avoided the Games.

J. Skirrow

 




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